SEO or
Search Engine Optimization,
means to build a website so that it will be discovered by search
engines. It also means designing each page in such a way, that
the site's content will be thoroughly mapped and indexed to
keywords that potential customers employ when seeking your
products or services. Organic
Search Engine Optimization (SEO) engagements
with
NCR Software
are based on key objectives using all appropriate techniques
available to professional search engine marketers.
NCR Software's Organic SEO methodology is
designed to identify those steps necessary to move quickly from
planning stages through implementation in order to achieve
tangible benefits in as short a timeframe as possible.
Natural Search Engine Optimization
Methodology
Research and Analysis
Keyword Phrase Research
Using proprietary search engine analysis tools;
NCR
Software
will work with you to develop the ideal set of keyword phrases
for promoting your website.
NCR Software
examines the content and business model of your website and
cross-references that against the most relevant search terms
used by web searchers.
Baseline Search Engine Traffic Report
Using your web traffic software reports or through online access
NCR software will analyze your current natural
search engine traffic statistics
Baseline Search Engine Ranking Report
Using your approved keywords we will run an extensive search
engine ranking report detailing your website ranking positions
among the top 10 search engines (accounting for 98% of all
search engine traffic).
Competitive Analysis Report
NCR Software will use approved keywords to run
similar search engine ranking reports against your top 3-5
competitors.
Pages Indexed Report
NCR Software will determine and report to you
the number of pages on your website found within the major
search engine databases. These databases include Google, Yahoo,
MSN and Ask Jeeves. These databases power the major search
engines like AOL, Altavista, AllTheWeb, and more. This
information is vital in understanding which sections of the your
site is being indexed by various search engine spiders.
Natural Search Engine Optimization
Overview
Using our research and analysis
NCR Software
will create optimization suggestions for key pages within your
website.
Optimization Elements
After careful selection of relevant keyword and keyword phrases
per page,
NCR Software constructs search engine
friendly HTML code, including page unique Titles, META
Descriptions, ALT Tags, and Navigation and Link Structures which
include:
-
Examination of internal linking structure including the
selection of link names and titles.
-
Proper site navigation including linking strategies such as
addition or modification of a site map.
-
File and page name structuring.
-
Write additional content if needed for your web pages
-
Generate articles and press releases as needed to boost your
rankings
In addition
NCR Software will closely examine
web page body content, and will utilize its copywriting team to
create “smart” website copy that will appeal both to the your
consumer and the search engines.
Link Popularity and Link Network Quality
Consulting
Company Website Network Consulting
Many times company’s internal website networks make up some of
the best link acquisition potential. With Your help,
NCR Software will help outline various link
opportunities, which could greatly increase the overall rankings
of your website.
Your Partner NCR Software
NCR Software, our clients and other web
properties all have the ability to link to you.
NCR
Software will work with you to determine which sites
are contextually best, and will help make contact with these
firms through either phone or email.
Post Implementation Reporting
Rankings
Once a portion of
NCR Software suggestions have
been implemented on your site
NCR Software will
begin the reporting process. Once ranking reports begin they
will continue to run on a monthly basis from the day of the
month when the process began.
Traffic
NCR Software will monitor traffic trends
monthly beginning on the signature date of this SOW.
Specifically,
NCR Software will be monitoring
total search engine traffic and individual search engine
referrers for your keywords
NCR Software will
report to you these numbers on a regular basis.
Executive Summary
NCR Software will compare baseline measurements
of traffic and rankings to post implementations reports from to
create the Executive Summary. This document will clearly outline
search engine traffic trends, keyword trends, ranking trends,
and indexing trends in both numerical and chart format. This
document will clearly communicate the results of the Natural
Search Engine Optimization strategy.
Account Management
Your will be assigned a dedicated account manager who is
responsible for all internal and external communication. This
account manager will correspond and work with the
NCR
Software
team to ensure all timelines are met and all deliverables are
created.
