The adage: 'There are no second chances in making a striking
first impression' is of much consequence in todays
revolutionized, IT steered world. The first few moments of
contact are going to set a measure for your future success.
Thereon continually enhancing your presence on the block becomes
a strategic and challenging task. So, if you are planning to
enter the competitive arena of creating a successful website
presence, read on.
Creating a successful website presence is not just about flashy
designs and announcing that you have arrived but it is an
immensely specialized task. Having an edge over your competitors
and bridging the gap between the intended brand identity and the
image perceived by your clients has to be your strong suit. A
successful web presence is the one that continually works on
increasing you business exposure, increases the sales of your
products and services and most importantly is easy on your
pocket.
Visual identity:
Your visual identity is the mirror to your company's values,
ethics and services. It is critical for you to establish
yourself online as a brand that is trustworthy and dedicated and
above all exudes professionalism. Your corporate identity should
be the one that brings forth the effectiveness of your services;
your values shared with your customers and of course the
ambitions of your employees. Hence your website can be the most
effective medium for you to reach out to your clients. But it
can be successful only if it is visually stunning, has engaging
content, focused functionality, designed for client satisfaction
and user-friendly.
Marketing your website:
Today, Internet is an ocean and if you want all the big and
small fish to take a note of you and that too without the
big sharks devouring you, then marketing your capabilities
is the other forte that you have to master. Your website is
like a brochure that you need to distribute to every nook
and corner. This you can do by Search Engine
Optimizations
and Search Engine Marketing.
- To generate relevant traffic to your website, you need to
know in detail about your target audience and tailor your pages
accordingly so as to facilitate top search engine rankings.
- Apart from this you can participate in forums and newsgroups
and add the website address to your e-mail signature.
- You can also go in for e-mail campaigns and referral
e-mails. The sole motive is to extend your brand online and get
noticed.
- The three keywords that you need remember always are:
Identify, Anticipate and Satisfy.
So, take off by answering the entire Why's, What's, Who's,
Which's like:
- Why do you want a successful web site presence?
- What features you need on your website?
- Who is the target audience?
- What is your ideal budget?
- Which technology do you want to rely on?
- How to promote yourself locally and then globally ?
And then take your first step towards the never-ending challenge
of making your presence felt.
